I don’t understand why some companies want to build a Web 2.0 site and count on it for all the fame and fortune. Apparently they want to suffer, from their cheap customers, from the inconceivable and bizarre psychological patterns they have to dig, and from their inability to leave the already-done work all behind some day in the future.
So choose your customers, like a speaker chooses his audience. A speaker will always feel frustrated to speak to monkeys or people staring at their laptops, cell phones or iPads. A company that tries to sell things to this group will very likely to fail, either.
Most people do not spend a penny on Internet stuff. Some of them have faith in their ability to always successfully find a free version; others can just walk away the page with a Paypal link in a I-do-not-have-to-buy-any-shit look. Not surprisingly, the co-founders of many Web 2.0 companies are also members of this “Give Me Free Internet Stuff” group. Then how can they be so stupid that they expect people to pay for their not-so-well-done apps, while they are not willing to pay for some of the most well-done apps and search for cracked free copies instead?
As long as your company is not a charity, it has to earn money, as much as possible. To reach people’s wallets, make sure you know exactly what they want and are able to get their attention. Most online businesses fail in both. People on the Internet are ghosts, and your products meet them in a random manner. Unlike a food firm knows its cup noodles will meet the potential customers in grocery stores or similar places, Web 2.0 companies do not know at all. Imagine their CEOs talk to each other.
“Hey bro, our customers meet our products when they’re out to buy groceries. What do you think is the likelihood that they’ll really pick up and pay for our cup noodles?”
“I’m not sure… Maybe 5%?”
“I think the possibility is around that too. What about your products?”
“Well our customers meet our products when they are idling with no purpose trying to have some fun… Wait. Shit.”
Funny, huh? Sadly many who laugh still believe that they’re the chosen ones and can work out a way. But that way is always the hard way. I guess some people just love challenges.
Again I love how nice some Web 2.0 sites are. But using them must not cost any money, that’s Rule 1. While thousands of awesome and free sites are out there, why pay for it? Running one of the sites can be done in your spare time, but it should not be your career, or your career is on a gambling table.
Imagine, again, that we modify the conversation a little bit.
“…… What about your products?”
“Well our customers are freaking rich and they meet our products when desperate to make more profit.”
Yes, it’s just that easy. Choose your customers.